The Elliot Brown company is a whole made up of two highly impressive halves. One half lives in the form of Ian Elliot, a co-founder of renowned watch brand Animal, and the very man who built the brand up from one innovative product and an ‘unbreakable’ watch-strap. The other half is Alex Brown, who notoriously turned down a job at Cartier to thrive in the exciting environment of surf company Animal’s watch department. This information alone ought to give you a clue as to the true, understated cool of this attractive collection of watches. More than this, however, Elliot Brown watch collections like the Canford and the Bloxworth have been refined to make them among the best the watch industry has to offer. Water resistant to a depth of 200 metres, and with cases of black ion-plated steel or stainless steel, an Elliot Brown timepiece is just what you need to reignite and or to keep lit and your sense of adventure.